Wednesday, September 13, 2006

Goodbye “Dot Com”, & hello “Dot Travel”

Looking for a travel agency online, but how do you distinguish reputable agencies from potential nightmares. I’ll admit it is a difficult task because there are virtually millions of travel websites at your disposal any day, but who can be trusted. For instance, you can do a Google search for “Royal Caribbean Cruises” and over 16 million web-sites will show up.

Since the travel industry has become one of the largest industries on the Internet, consumers will soon be introduced to the world of dot travel. Yes, you heard correctly. Say goodbye to the “old-fashioned” dot com and embrace dot travel.

The dot travel domain is supported by the global travel and tourism industry through sponsorship by the Travel Partnership Corporation. What does this all mean to the innocent consumer? Only authenticated travel companies are permitted to hold a dot travel domain name. This will provide consumers with complete assurance that they are dealing with a reputable travel company. Essentially if a website has a dot travel at the end of it’s name, then you know you are dealing with a certified travel agency.

Consumers may now visit the directory to find a list of authenticated dot travel websites. The site has been created and will be maintained by the Tralliance Corporation. I am personally expecting big things from Tralliance and the dot travel industry within the next year or two. They have just begun their consumer awareness campaign in late August and they will continue to educate consumers about dot travel throughout 2007.

If you have any questions about dot travel, please feel free to reply to this post.

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