Monday, July 16, 2012

Royal Caribbean Introduces the Freestyle Coke Machine

Where can you find the Coke machine of the future? Try looking for it on your next Royal Caribbean cruise! Instead of levers for different sodas, the Freestyle Coke Machine has a touch screen, slick as an iPad. It presents the user with 20 different options at the press of a button: Coke, Diet Coke, Sprite, Fanta, Powerade, etc.  But wait, there's more... Maybe you’d like to try Vanilla Coke, Peach Fanta Zero, or Grape Sprite. Coke flavors that don't even exist in bottles are available from this machine!

The “Freestyle Coke Machine” is about the same size of a standard vending machine, yet it is able to create 125 different soft drink combos! Royal Caribbean guests can purchase a beverage package that includes a souvenir cup with an imbedded RFID (Radio Frequency Identification) chip in it, allowing the guests to serve themselves for the duration of their cruise.

The first Coca-Cola Freestyle Machine “at sea” was recently installed on Majesty of the Seas (although it made a trial run on several Allure of the Seas inaugural sailings).  Freestyle Machines are scheduled to be installed on other Royal Caribbean ships later this year, and throughout 2013.

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