Celebrity Cruise Line has announced an affiliation with both Billboard and Zumba Fitness, two companies that hold particular appeal to a younger clientele that the cruise line is trying to target.
Billboard is an international news magazine devoted to music. It maintains several internationally recognized charts that track the most popular songs and albums in various categories on a weekly basis. Collaborating together, new entertainment experiences have been developed based on Billboard charts, and are now available on every Celebrity Ship.
“Billboard: The Music Game Show” is modeled after a typical TV game show, and tests guest’s knowledge through multiple rounds of music challenges, with even the audience being able to participate.” Billboard: The Music Trivia Series” has teams participate in trivia contests comprised of questions based on various genres, such as Music Legends, Music in the Media, Decades, Country, British Invasion: Now and Then, '70s and '80s. Guests participating in the trivia series and game shows have the chance to win Billboard music cards, which can be used to redeem music from Billboard.
The “Totally '80s Theme Party”, currently offered exclusively on Celebrity Reflection, transports guests back to the '80s in this fully produced and choreographed party, featuring Billboard Hits of the decade and encouraging dancing all night long!
Speaking of dancing, Celebrity’s partnership with Zumba fitness proved so popular, that it has been expanded. In addition to the original classes, Celebrity Cruises will offer guests a range of complimentary specialty classes that vary by ship, including Zumba Gold, for active, older adults; Aqua Zumba, the ultimate “pool party” workout, and Zumbatomic, Zumba routines for kids. Each cruise will feature a licensed Zumba instructor who will lead the various classes.
Celebrity Cruises will also add a Zumba fitness party to the brand’s theme party lineup to each sailing. Led by a licensed Zumba instructor, the party will be held in the ship’s nightclub, where guests can learn the basic steps of Zumba, ultimately creating the most high-energy parties on the cruise. In the true essence of Zumba, the parties will be all about moving, enjoying the music and having fun.