Sunday, December 11, 2011

NCL Announces Latitude Rewards

Norwegian Cruise Line has converted their popular Latitudes loyalty program to a points based system.  The program has been renamed Latitudes Rewards and current members have been automatically enrolled, having their past membership history converted to points.

Latitudes Rewards allows members earn points four ways.  It’s nice to see that the new system rewards the client that that books high-priced accommodations and cruises longer in length.  On the other hand, guests that are more conscious of cabin cost can earn additional points simply by booking early or using a specific promo code.  Points are earned as follows:
  • 1 cruise night = 1 point
  • 1 cruise night in a suite or villa = 1 additional point per night
  • 1 cruise night on a sailing booked 9 months or more prior to sailing = 1 additional point per night
  • 1 cruise night on a sailing booked with monthly Latitudes Insider Offer promo code = 1 additional point per night
Moving to the next tier of membership can be achieved faster than ever before. Bronze members are classified as guests with one to 19 points; Silver members are 20 to 47 points; Gold members are 48 to75 points; and Platinum members are those with 76 or more points.

So what does achieving loyalty status get you?
  • All members receive special offers for onboard credits for up to $250 on select sailings; priority check-in; a complimentary subscription to the Latitudes Rewards online magazine; access to an onboard customer service representative; a ship-specific lapel pin; and an invitation to a members-only cocktail reception. In addition they receive a 10 percent discount at the Duty Free Shop, free art when attending an art auction and discounts on Internet packages.
  • Silver members and above also receive nightly in-cabin chocolates and a discount off photos and spa treatments on port days.
  • Gold members and above receive priority disembarkation and tender tickets, a fruit basket, and an invitation to an exclusive onboard gathering with ship officers.
  • Platinum members receive chocolate-covered strawberries on the first evening onboard, concierge service, complimentary dinner and wine in LeBistro, free laundry service, complimentary “Behind the Scenes” tour, and sparkling wine in cabin.
Kevin Sheehan, Norwegian Cruise Line’s president and CEO said, “The satisfaction and loyalty of our guests is very important to us.  Our new Latitudes Rewards program demonstrates our commitment to delivering the highest levels of guest satisfaction while rewarding our loyal guests with enhanced benefits. We are dedicated to making sure our guests have the best possible cruise experience and look forward to welcoming them back on board again and again.”"

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