Monday, December 02, 2013

Celebrity's New Captain's Club

This months Celebrity Cruise Line announced major changes to its Captain's Club loyalty club.  At the core of the changes is a new system for earning points that puts far more emphasis on the type of cabin a customer books.  It looks like this:

2 club points for an inside or ocean view cabin.

3 club points for a veranda.

5 club points for a Concierge or Aqua Class cabin.

8 club points for a ""smaller"" suite (up to Sky Suites).

12 club points for suites larger than Sky Suites up to Royal Suites.

18 club points for Reflection and Penthouse suites.

Members’ previous cruise credits will be automatically converted to club points, and members will retain all of the benefits they earned in the program to date. The overhauled program will have six tiers — two more than before. Below is a brief summary of the amenities at each level.

As a Preview Member, you'll receive complimentary access to the Captain's Club Loyalty Desk service center and a Captain's Club newsletter with the latest program news and information.

As a Classic member (2-149 club points), you'll receive complimentary access to our Captain's Club Celebration event. You'll also enjoy great ways to save with exclusive onboard premium offers.

As a Select member (150 – 299 club points), you'll enjoy all the benefits of a Classic member, plus discounted Internet and laundry service specials.

Elite members (300 – 749 club points) know that loyalty yields great rewards, including complimentary Internet and laundry services and complimentary Captain's Club cocktail hour.

In recognition of the most devoted Elite members, they have created Elite Plus (750 – 2999 club points) - delivering a high level of recognition with greater benefits including; discounts on beverages and specialty dining, unlimited complimentary cappuccinos and lattes, 200 free internet minutes and much more.

The height of Captain's Club membership – Zenith (3000+ club points) - is designed exclusively for the most loyal guests, offering the quality benefits and perks befitting this ultimate level of membership, such as access to Michael's Club Concierge Lounge, a beverage package of your choice, complimentary laundry, and 1600 minute internet package.

“Guest loyalty is the cornerstone to any successful business, and that’s why, at Celebrity Cruises, we make our guests the center of our attention"", said Celebrity’s Director of Loyalty Lee Moreau.  “We hope this reinvigorated program will even more vividly show our guests how much we appreciate their loyalty, and allow us to welcome them back onboard even more frequently.”"

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